This was a complete website redesign concept for Infinity Insurance. The goal of this project was to create a fresh new style and to enhance user experience by prioritizing mobile users. I used a mobile first approach to design it and discarded all unnecessary elements which resulted in a cleaner layout for mobile content. I also introduced a new illustration style vs the use of stock photography. This will not only help with the load time, but will also give the insurance company a more friendly and approachable tone.

Mobile  |  Desktop

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